Essays about: "Elin Almqvist"
Found 1 essay containing the words Elin Almqvist.
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1. The great and green cosmetic choice : A quantitative study explaining behavioral intentions behind purchasing green cosmetic products.
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : Purpose - The purpose of this thesis is to explain the impacts of attitude, subjective normsand perceived behavioral control on Swedish consumers' intentions to purchase greencosmetics.Methodology - This thesis utilizes a multiple regression analysis based on an onlineself-completion questionnaire with respondents inside the sampling frame of SwedishMillennials and generation z consumers. READ MORE
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