Essays about: "Elin Almqvist"

Found 1 essay containing the words Elin Almqvist.

  1. 1. The great and green cosmetic choice : A quantitative study explaining behavioral intentions behind purchasing green cosmetic products.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Elin Almqvist; Tilde Larsson; [2023]
    Keywords : Green cosmetic products; TPB; Behavioral intentions; Sustainability; Consumer behavior;

    Abstract : Purpose - The purpose of this thesis is to explain the impacts of attitude, subjective normsand perceived behavioral control on Swedish consumers' intentions to purchase greencosmetics.Methodology - This thesis utilizes a multiple regression analysis based on an onlineself-completion questionnaire with respondents inside the sampling frame of SwedishMillennials and generation z consumers. READ MORE