Essays about: "Ellinor Pousette"

Found 1 essay containing the words Ellinor Pousette.

  1. 1. The medium is the message, or is it? : A quantitative study of media users’ attitudes towards advertising online and offline

    University essay from Karlstads universitet

    Author : Rebecca Fransson; Ellinor Pousette; [2019]
    Keywords : Advertising; Social media; Personalization; Media users; The medium is the message;

    Abstract : Media usage, as well as media advertising, is growing in tandem with each other. Media users will, regardless of which medium that is in use, encounter a considerable amount of advertising. As we are moving towards a more digitized world, and also a more digitized media sphere, a new communication landscape has been formed. READ MORE