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1. 1. What’s the meaning of green?

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Emanuel Leander; [2015]
   Keywords : Meaningful; green products; retail; sustainability; Social Sciences;

   Abstract : In the prevailing retail climate sustainability has become an important factor of competition actualizing questions about why we buy green products, how we buy them and how they are marketed. These questions touches upon the contextualization of green products, they need to be made meaningful and functional to consumers. READ MORE