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1. 1. The impact of omni-channel retailing on demand planning for new products at IKEA

   University essay from Lunds universitet/Teknisk logistik

   Author : Emma Wilhelmsson; Henrik Persson; [2018]
   Keywords : Forecasting; demand planning; demand forecasting for new products; omni-channel; demand; e-commerce; new products; new product introduction; Technology and Engineering;

   Abstract : Background: Omni-channel retailing has led to customers becoming more demanding and less tolerant than before. For instance, customers are demanding shorter delivery times, and higher precision in deliveries. Unless retailers adapt to an omni-channel approach today, their business is likely to suffer. READ MORE