Essays about: "conclusion of Customer satisfaction"

Showing result 1 - 5 of 92 essays containing the words conclusion of Customer satisfaction.

  1. 1. Rebranding - A Possibility without Risk? : A Case Study of Circle K

    University essay from Linköpings universitet/FöretagsekonomiLinköpings universitet/Filosofiska fakulteten; Linköpings universitet/FöretagsekonomiLinköpings universitet/Filosofiska fakulteten

    Author : Lejla Isanovic; Olivia Rotkirch; [2018]
    Keywords : Branding; Acquisition; Rebranding; Customer mindset; Customer loyalty; Brand equity; Customer satisfaction;

    Abstract : Background: The number of acquisitions is continuously increasing andthey are often an important source for competitive advantage. Meanwhile, acquisitions can be a hazardous investment and many do not succeed in creating the expected value. When seeking value creation, corporations can occasionally rebrand in the company. READ MORE

  2. 2. Minimization of Output Variation in Mass Customized Production

    University essay from Högskolan i Jönköping/JTH, Industriell organisation och produktion; Högskolan i Jönköping/JTH, Industriell organisation och produktion

    Author : My Ngoc Johansson; Salwa Al Hasbani; [2018]
    Keywords : Output variation; mass customized production; Standardised work; line balancing; internal logistics; kitting; sequencing and scheduling material deliveries;

    Abstract : During the past decades, there have been an acceleration of customers’ needs of customized products. This have pressured many companies in offering customized products in order to reach customer satisfaction and keep growing and expanding their market share. READ MORE

  3. 3. The One- or Two- Way Route? : A quantitative study on the effects of one-way and two-way marketing communication on brand loyalty among members of loyalty programs in the beauty industry.

    University essay from Umeå universitet/Handelshögskolan vid Umeå universitet (USBE)

    Author : Linnea Olsson; [2018]
    Keywords : Marketing Communication;

    Abstract : Marketing communication has been a widely researched area throughout recent years, due to the emergence of the internet. The different marketing communication channels used by customer loyalty programs in order to reach members efficiently, must be adapted to fit the consumer’s demand in order to deliver the message of the marketing actions. READ MORE

  4. 4. The Era of Artificial Intelligence in Swedish Banking : Exploring Customer Attitudes Towards AI as a Substitute to Brick and Mortar Offices

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Isabel Bergström Stacey; Philip Svenningsson; Anton Thoresson; [2018]
    Keywords : Online Banking; Artificial Intelligence; Brick and Mortar Offices; Customer Service; Swedish Banking Industry; Customer Attitudes; Technology Acceptance Model;

    Abstract : Background: The wave of Artificial Intelligence (AI) is marching on, replacing jobs and traditional services, and is predicted to be one of the biggest marketing trends in the close future. Four of the major Swedish banks have started to implement AI as a customer service channel. READ MORE

  5. 5. Customer retention: Recipe for success in SaaS industries : Case study on leading B2B SaaS provider

    University essay from KTH/Industriell Management

    Author : Samir Nabil; [2018]
    Keywords : Customer retention; attrition; business model; innovation; customer journey;

    Abstract : Purpose: The purpose of this study is to examine how changes to the business model of a leading SaaS solution provider by way of altering customer experiences could prevent further customer attrition and instead promote customer retention. This study also aims to clarify the root causes of customer attrition existing within the current customer journey and suggest efforts aimed at increasing customer retention. READ MORE