Essays about: "conclusion of Customer satisfaction"

Showing result 1 - 5 of 98 essays containing the words conclusion of Customer satisfaction.

  1. 1. Intrusiveness VS Awareness: Laying The Groundwork For Presenting Offers To Customers With AR In A Retail Environment

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Anton Martinsson; [2019]
    Keywords : augmented reality; AR; retail; offers; user interface; usability; intrusiveness;

    Abstract : The term Augmented Reality (AR) was first coined back in 1968. Research on the subject would then for decades remain largely focused on technical aspects of the phenomenon. At the time, little to no attention was paid to the potential user audience or what would later be known as Human-Computer Interaction theory. READ MORE

  2. 2. Enhancing an airline’s internal marketing to improve service quality and customer loyalty : A qualitative study expanding the Internal Marketing Model based on the case of Germania.

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Daniela Westerlund; Hilz Leila; Paula Schmidt; [2019]
    Keywords : Service Quality; Customer Loyalty; Customer Satisfaction; Service Marketing; Internal Marketing; Airline Industry; Employee Motivation; Employee Empowerment;

    Abstract : Background: Due to the deregulation of the European airline industry within the 1980’s, competition between airlines has intensified greatly. The emergence of low-cost carriers has given rise to the competition on price. READ MORE

  3. 3. Why do we purchase from e-retailers? : An explanatory study of the e-loyalty antecedents impact on consumers purchase intentions on the e-commerce market.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Elin Jonsson; Petronella Källström; Emma Wallander; [2019]
    Keywords : e-commerce; e-loyalty; e-trust; e-satisfaction; perceived value; e-retailers; e-commerce market; purchase intentions.;

    Abstract : Background: The e-commerce market has developed and it has become the new marketplace for current manufacturing and service industries. Customers’ behavior on the e-commerce market are changing with this Internet development and the competition is increasing. READ MORE

  4. 4. Small enterprises’ marketing strategy in the digital era : A study of hotels in Sweden

    University essay from Högskolan i Gävle/Företagsekonomi; Högskolan i Gävle/Företagsekonomi

    Author : Tobias Pettersson; Daniel Tadesse; [2019]
    Keywords : Marketing Mix; Hotel Industry; Digitalization; Social Media Marketing; Customer Satisfaction.;

    Abstract : Aim: The aim of this study is to explore small enterprises’ marketing strategy and the digital tools that can improve their odds in the market against competitors and gain competitive advantage. Method: Qualitative study was conducted using primary and secondary data for this study, where primary data was collected through ten semi-structured interviews. READ MORE

  5. 5. War for Talent in the Era of Employer Branding : Exploring how Swedish banks manage their Employer Brand in order to attract and retain the talents of Generation Y

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Jesper Nilsson; Joel Gustafsson; Simon Ulriksson; [2019]
    Keywords : Employer Branding; Swedish Banking Industry; Generation Y; Millennials; Recruitment; Employer Brand; Employer Attractiveness; Corporate Social Responsibility;

    Abstract : Background: Concurrently, as the importance of Employer Branding has increased over the past decades, Swedish banks have reached an all-time low customer satisfaction and suffer from a lack of trust. The latest entrants to the workforce, Generation Y, have shown unique demands and wants from their employer, where they generally value working for a company contributing to society. READ MORE