Essays about: "Equity-based crowdfunding"

Showing result 6 - 10 of 10 essays containing the words Equity-based crowdfunding.

  1. 6. Understanding The Crowd : A quantitative study on investor motivation in equity crowdfunding

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Alex Pearson; John Johdet; Mikael Näselius; [2016]
    Keywords : Crowdfunding; Investment Motivation; Motivational Factors; Demographic Motivation; Equity Crowdfunding; Crowdfunding Investment;

    Abstract : Background - Equity-based crowdfunding is rapidly emerging as a source of funding, as a way for ventures to overcome financial obstacles. It is based on a large number of investors, the crowd, who contributes with smaller investments that together helps fund the venture, where the investor in return receives equity in the venture. READ MORE

  3. 7. The use of Equity-Based Crowdfunding by Swedish Entrepreneurs : An exploratory study on experiences and motives for selection

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Petter Warnhammar; Henning Ivarson; Erik Svensson; [2016]
    Keywords : Entrepreneurs; crowdfunding; equity crowdfunding; motives; benefits; challenges; new venture finance;

    Abstract : In recent years, equity-based crowdfunding (ECF) has emerged as a viable alternative for new ventures to overcome funding difficulties, not least in a time with funding difficulties for entrepreneurs. There is little research on the topic, and studies that have been conducted usually examine all the crowdfunding types together, but the differences between the various types demand the study of each type separately. READ MORE

  4. 8. Corporate Brand Building in Start-Ups through Equity-Based Crowdfunding: A Case Study of Virtuous Spirits

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sandra Markovic; Sandra Fernholz; [2015]
    Keywords : Brand ambassador; start-up branding; equity-based crowdfunding; corporate brand building; Business and Economics;

    Abstract : This study investigates if and how equity-based crowdfunding can benefit a start-up’s corporate brand building process. Building the corporate brand can play a significant role for the company’s establishment in the market. READ MORE

  5. 9. Drivers of the Crowd - Identifying the Key Motivators to Perform Equity-Based Crowdfunding Investments

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Ella Huynh; Jessica Ugander; [2015]
    Keywords : Crowdfunding; Equity-based crowdfunding; Self-Determination Theory; Intrinsic motivation; Extrinsic motivation;

    Abstract : This thesis aims to investigate the key motivators that drive investors to engage in equity-based crowdfunding in Sweden. By drawing on the Self-Determination Theory (SDT) and other findings within this field of study, a model has been developed in order to understand what motivates investors to invest in equity-based crowdfunding campaigns. READ MORE

  6. 10. Crowdfunding : Startups' alternative funding source beyond banks, business angels and venture capitalists.

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Alban Metelka; [2014]
    Keywords : entrepreneurship; startup; bank; business angel; venture capitalist; crowdfunding;

    Abstract : Entrepreneurship is the ‘lifeblood’ of every economic development. It is a process of identifying ideas and launching a venture, allocating and organising the needed resources and facing the risks and rewards of it. As a research field entrepreneurship is one of the most researched subjects in entrepreneurial finance. READ MORE