Essays about: "Erik Andermo"

Found 1 essay containing the words Erik Andermo.

  1. 1. Price and Concept as Complements or Substitutes: Signaling and Perception in Wine Tasting

    University essay from Handelshögskolan i Stockholm/Institutionen för nationalekonomi

    Author : Erik Andermo; [2013]
    Keywords : Wine tasting; perception; expectations; price-quality heuristic; choice theory; neuroscience; incentives;

    Abstract : Previous research has established a correlation between reported pleasantness and the price of a wine, a result which invites an alternative perspective on the fundamentals of economic theorizing. This study investigates the importance of the price signal for this effect, relative to a non-monetary signal, by randomly assigning wine tasters to four different treatments. READ MORE