Essays about: "Explorative study"

Showing result 21 - 25 of 815 essays containing the words Explorative study.

  1. 21. Coopetition among telecommunication firms in Blekinge : An Application of Social Network Analysis

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Lara Melina Wirges; [2023]
    Keywords : Coopetition; Cooperation; Competition; Social Network Analysis; Telecommunication;

    Abstract : Background: Business relationships and networks are becoming increasingly complicated and multi-layered. Thus, understanding the structure of the network in question becomes pertinent as it can have a strong impact on competition and collaboration. In these networks, one can observe coopetition, or simultaneous cooperation and competition. READ MORE

  3. 22. How Influential Are They? An explorative study into the relationship between consumer-based brand equity and influencer endorsements.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Syeda Saana Hashmi; Fatima Khan; [2023]
    Keywords : Influencer; influencer endorsement; brand equity; brand loyalty; brand image; brand awareness; trust; knowledge; expertise; authenticity. ;

    Abstract : Purpose: This paper aims to explore the relationship between an influencer’s endorsement of a brand and the subsequent brand’s equity within a consumer’s mind. Research Question: How will an influencer endorsement influence a consumer’s brand equity?  Design, Methodology, and Approach: The authors of this paper used a qualitative approach, inductive structure. READ MORE

  4. 23. Digital Leadership Capabilities for successful Digital Transformation- Cultural perspective : How do digital leaders' experiences and perspectives on the capabilities needed for successful digital transformation in tech firms differ across different cultural contexts?

    University essay from Jönköping University

    Author : Kiran Raza; Sai Madhavi Palle; [2023]
    Keywords : Digital transformation; Digital leadership capabilities; Leadership; Digital leader;

    Abstract : Introduction: Digital transformation has had a significant impact on the way businesses operate and interact with their clients. The advent of digital technologies has brought about unprecedented changes in customer behavior, necessitating continuous adaptation and transformation to maintain competitiveness. READ MORE

  5. 24. Rising Stars: Unleashing the Entrepreneurial Drive of Generation Z : An Exploratory Qualitative Case Study On Entrepreneurial Motivation of Generation Z

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Julia de Geus; Lina Wennberg; [2023]
    Keywords : Entrepreneurship; Generation Z; Motivation;

    Abstract : Background: From 2020 onwards the business environment has changed more than ever, and a new generation is making its way into the workforce. After the Covid-19 pandemic and digitalization created a new normal with hybrid and remote working structures, the wish for flexibility in the work environment has increased among Generation Z. READ MORE

  6. 25. Guardians of the Ecology : Navigating Challenges in Municipal Urban Planning in Stockholm County – Insights and Strategies from Ecologists

    University essay from KTH/Urbana och regionala studier

    Author : Ebba Sidh; [2023]
    Keywords : municipal ecologists; value articulation; ventriloquism; municipal planning process;

    Abstract : Urban planning plays an essential role in preparing cities to handle and counteract the climate changes – and connected consequences – of today and the future. Municipal ecologists are specialists in environmental protection and therefore carry a crucial role when developing contemporary and future cities. READ MORE