Essays about: "Family Buying Behaviour"

Showing result 6 - 7 of 7 essays containing the words Family Buying Behaviour.

1. 6. A study of Chinese consumers’ attitudes toward Volvo cars

   University essay from Avd för företagsekonomi

   Author : Shuyuan Xiao; Wei He; [2011]
   Keywords : Attitude; Volvo cars; Chinese consumer; Behavioural intention;

   Abstract : Zhejiang Geely holding Co. succeeded in purchasing Ford Motor Co’s Volvo unit, which was the hottest news in the world in 2010. Volvo needs the Chinese potential car market; Geely needs Volvo cars’ advanced technology. READ MORE

3. 7. Socio-economic factors impacting fertility preferences and fertility behaviours in Shanghai

   University essay from Lunds universitet/Master of Science in Development Studies; Lunds universitet/Graduate School; Lunds universitet/Socialhögskolan

   Author : Erin Kennedy; [2010]
   Keywords : China; population policy; housing; fertility preference; fertility behavior; development; single-child generation; Shanghai; Family Planning Policy; socio-economic variable; institution; policy variable; Social Sciences;

   Abstract : ABSTRACT Purpose: The purpose of this study was to explore the current factors affecting fertility preference and fertility behaviour in Shanghai among the first single-child generation who are now entering into their childbearing years. In order to gain a more clear understanding of fertility preference and fertility behaviour in Shanghai the following areas were explored in an attempt to discover the institutional/policy variables and the socio-economic variables that are impacting fertility preference and fertility behaviour: the number of children preferred by the participants, the actual number of children had or planned to have by the participants, the age or time of having a first child, the factors affecting a participant’s fertility preference and fertility behaviour, and the desired future direction of the family planning policy. READ MORE