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  1. 1. Increasing the Commercial Value of Womens Football Through a Holistic View on Sponsorship : A Case Study on Women's Football in Sweden

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Pernilla Elardt; Linnéa Hasselgren; Felicia Havik; [2015]
    Keywords : Sports Marketing; Sport Sponsorship; CSR Sponsorship; Women’s Sports; Women’s Football; Sweden;

    Abstract : Background Football is the most popular sport in Sweden today, however the interest for women’s football is decreasing (Sponsor Insight, 2014, Appendix II). The development of women’s football in Sweden has been remarkable during the last decades. READ MORE