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1. 1. Branding Nyköping : A Qualitative Study on the Integration of Place Branding, Multiple Stakeholders and Infrastructure

   University essay from Företagsekonomi

   Author : Filip Ingelström; Karin Frändberg; [2013]
   Keywords : Place Branding; Branding; Infrastructure; Multiple Stakeholders; Communication; Integration; Qualitative;

   Abstract : Place branding has in previous research been studied mostly from the perspective of an individual stakeholder, for example the tourism sector or the state authority. Furthermore, there is a limited amount of prior studies concerning the potential effect infrastructure improvements have on place branding. READ MORE