Essays about: "Flora Berglund"

Found 1 essay containing the words Flora Berglund.

  1. 1. Design versus Advertising

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Flora Berglund; Julia Ludvigsson; [2015]
    Keywords : Signal effects; Design; Advertising; Involvement; Third person effects;

    Abstract : This thesis investigates the signal effects generated from the two marketing approaches design and advertising. Signal effects, advertising and design are all concepts that contain previous research and testing. However the concepts defined and combined in the way as in this thesis is up until now untested. READ MORE