Essays about: "Fredric Falk"
Found 1 essay containing the words Fredric Falk.
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1. The Epic Fit: The Brand Building Process in a Dyadic Relationship
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The purpose of this thesis is to develop an understanding of the way in which a brand is developed in a dyadic relationship with an external stakeholder. Theoretical: This thesis bases its theoretical framework on two main theoretical fields: Actor-Network Theory and dialectics. READ MORE
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