Essays about: "Fredric Falk"

Found 1 essay containing the words Fredric Falk.

  1. 1. The Epic Fit: The Brand Building Process in a Dyadic Relationship

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Fredric Falk; Filip Ericsson; Viktor Siewert Holkert; [2016]
    Keywords : Actor-Network Theory; Dialectics; Brand Building; Advertising agency; Explorative study; Business and Economics;

    Abstract : Purpose: The purpose of this thesis is to develop an understanding of the way in which a brand is developed in a dyadic relationship with an external stakeholder. Theoretical: This thesis bases its theoretical framework on two main theoretical fields: Actor-Network Theory and dialectics. READ MORE