Essays about: "Fredrik Celion"

Found 1 essay containing the words Fredrik Celion.

  1. 1. Industrial buyer behavior : A study of the industrial buying behavior in Life Science organizations when faced with a radical innovation

    University essay from Företagsekonomiska institutionen

    Author : Arbnor Belulaj; Fredrik Celion; [2011]
    Keywords : Industrial buyer behavior; innovations; radical products; marketing; life science; buy-grid framework; industrial purchasing; industrial buyer process;

    Abstract : A central part of the marketing process is to be aware of why a customer or buyer makes a purchase and without such an understanding, businesses find it hard to respond to the customer‟s needs and wants. A large part of the current literature concerned with industrial buyer behavior has tended to focus on modeling and mapping the industrial buyer behavior. READ MORE