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Found 2 essays matching the above criteria.

1. 1. Case H&M - (Un)coolest Monkey in the Jungle - When Ads Turn Against Their Creators

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Julia Beyer; Katharina Bierling; Frida Öjerbrant; [2018]
   Keywords : Business and Economics;

   Abstract : .... READ MORE

3. 2. Mash It Up! Exploring the Phenomenon of Retail Mash-Up and the Survival of the Physical Retail Place in a Digitalised World

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Elin Johansson; Frida Öjerbrant; [2018]
   Keywords : Retail Mash-up; Retail Format; Customer Experience; Multi- Omnichannel; Innovation; Physical Store Atmosphere; Marketing Communication; Business and Economics;

   Abstract : Forces such as globalisation, digitalisation and changes in consumer behaviour have led to a discussion among practitioners as well as scholars whether the physical retail place will stay relevant or even exist in the future. One way for brick-and-mortar retailers to stay competitive is to adopt new and innovative business models and formats, alongside a focus on the customer experience and how to optimise the physical place to stimulate feelings in a way which cannot be achieved online. READ MORE