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Showing result 1 - 5 of 8 essays matching the above criteria.

  1. 1. LYFT - A Feminine Alternative for Snus : An Exploratory Study of Consumer Perceptions of Gendered Brands

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Cilla Palmroos; Samuel Bengtsson; [2021]
    Keywords : Brand Gender; Brand Love; Gender Congruence; Snus;

    Abstract : Background:Brand gender is the set of human personality traits associated with masculinity and femininity applicable and relevant to brands. Brand gender perceptions can be affected through a range of different marketing techniques, to attract specific customers, and positively influence their consumer-brand relationships and their brand equity. READ MORE

  3. 2. The Puzzling Resonance Of Political Homophobia : A case study exploring the relationship between framing and institutions involved in the elite driven anti-LGBTQ campaign in today’s Poland

    University essay from Uppsala universitet/Statsvetenskapliga institutionen

    Author : Maria Löwdin; [2021]
    Keywords : Political Homophobia; Opposition to gender equality; Populism; Sexual and Reproductive Health and Rights; Poland; Frame analysis; Institutional analysis;

    Abstract : Although the world has experienced great progress in the area of Sexual and Reproductive Health and Rights (SRHR), the contemporary transnational turn towards nationalist, right-wing and populist politics has generated a backlash, primarily affecting women and members of the LGBTQ-community (lesbian, gay, bisexual, transgender and queer/questioning). Yet, opposition to gender and sexual equality, particularly in the European context, is undertheorized. READ MORE

  4. 3. Standby citizens or irrational couch potatoes? : A study of what characterizes French people who participate in demonstrations while abstaining from voting

    University essay from Uppsala universitet/Statsvetenskapliga institutionen

    Author : Lovisa André; [2021]
    Keywords : Political participation; elite-challenging political participation; France;

    Abstract : Recent research shows a global trend of declining voter turnout and increasing levels of elite-challenging political action. In France, elite-challenging political action, such as participating in demonstrations, is especially prominent. In addition, the voter turnout in France has been recently declining. READ MORE

  5. 4. Gender Congruence in Sport Sponsoring

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Alexander Kainz; [2020]
    Keywords : Brand Gender; Football; Gender; Sponsoring; Social Sciences;

    Abstract : This Master thesis investigated the perceived congruence between the gender of male and female football teams and the gender of the companies that are engaging in the sponsoring of these football teams. By applying the theory of brand gender, each sponsoring company has been classified in the feminine/masculine/androgynous gender domain, thereby allowing for the comparison between the gender of the brands and the football players. READ MORE

  6. 5. Looking for nurses: The relation between agency salience in job advertisements and the appeal of nursing for men

    University essay from Lunds universitet/Institutionen för psykologi

    Author : My Eriksson; [2019]
    Keywords : Social role theory; belongingness; goal congruity; communion; agency; gender segregation; job advertisements; nursing; Social Sciences;

    Abstract : In Sweden, nursing is strongly gender segregated. Additionally, there is a national nursing shortage. READ MORE