Essays about: "Georgia Androulaki-Ralli"

Found 1 essay containing the words Georgia Androulaki-Ralli.

  1. 1. The Leading Role of Influencers in the YouTube Beauty Community

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Georgia Androulaki-Ralli; [2015]
    Keywords : leadership; leadership styles; influence; YouTube; beauty community; semiotics; followers; followership; influencership; model of influence;

    Abstract : Online communities are consuming significant time in the life of people. YouTube Beauty Community is one that exerts an important level of influence to the people who follow the YouTube Beauty Creators. Those, as leaders, have followers that follow them without coercion and the influence that they get is significant. READ MORE