Essays about: "Greta Janulyte"

Found 1 essay containing the words Greta Janulyte.

  1. 1. Cause and Effect: A Case Study on True Fruits Controversial 2017 Adverts and Consumer Responses

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : Greta Janulyte; [2020]
    Keywords : Critical Discourse Analysis; Controversial Advertisement; Nationalism; Racialization; Social Media; True Fruits; Visual Rhetoric;

    Abstract : This thesis sets out to design and execute an in-depth study of the True Fruits controversial advertisements by applying Encoding/Decoding as a theoretical model. It aims at examining visual rhetoric and through Critical Discourse Analysis understanding the cause and effect of the controversial True Fruits advertisements in their 2017 campaign. READ MORE