Essays about: "Grete Keskula"

Found 1 essay containing the words Grete Keskula.

  1. 1. Strategic Renewal: Implications on Competitive Advantage : A case study of an innovative SME in a growing industry

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Davis Dislers; Grete Keskula; Mila Kostadinova; [2016]
    Keywords : strategic renewal; competitive advantage; sustained competitiveness; innovative SME; growing industry;

    Abstract : Purpose: The purpose of this thesis is to explore the process of strategic renewal implementation within an innovative SME operating in a growing industry, and the implications on its competitive advantage. In addition, the study seeks to identify the main causes of strategic renewal within this context. READ MORE