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1. Creativity & Leadership : The introduction of creative internal communication practices in organizations
University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)Abstract : This thesis investigates the impacts of introducing creative experiences in a rigid organization. Based on the methodology suggested by Strauss and Corbin (1998) I have conducted a qualitative study through 8 semi-structured interviews of heterogeneous profiles in an organization where I worked for two years as an apprentice. READ MORE
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