Essays about: "Gustav Bergquist"

Found 1 essay containing the words Gustav Bergquist.

  1. 1. From Stor Stark to IPA: Market Driving Through the Requalification of Beer in Sweden from 1990-2020

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Gustav Bergquist; Alexia Versteegh; [2020]
    Keywords : Market driving; Requalification; Markets-as-systems; Beer;

    Abstract : Research has begun to chart market driving strategies whose effectiveness depends on different types of market conditions. Strategies include the introduction of disruptive offerings or controlling markets through social influence in the absence of new technology. READ MORE