Essays about: "Gustav Ottinger"
Found 1 essay containing the words Gustav Ottinger.
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1. Contemporary brand strategy creation and portrayal of a music artist on social media : A management perspective
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : The technological advancements in the web 2.0 era have been argued to have had a great impact on creating brand strategy and conducting communication. The music industry is categorized as a high interactivity industry, thus the interaction between marketing practitioners and consumersis high in its nature. READ MORE
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