Essays about: "Gustav Ottinger"

Found 1 essay containing the words Gustav Ottinger.

  1. 1. Contemporary brand strategy creation and portrayal of a music artist on social media : A management perspective

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Gustav Ottinger; [2017]
    Keywords : ;

    Abstract : The technological advancements in the web 2.0 era have been argued to have had a great impact on creating brand strategy and conducting communication. The music industry is categorized as a high interactivity industry, thus the interaction between marketing practitioners and consumersis high in its nature. READ MORE