Essays about: "Hanna Sieverthson"

Found 2 essays containing the words Hanna Sieverthson.

  1. 1. Value co-creation through content marketing : a business to business perspective

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Malin Lund; Hanna Sieverthson; [2017]
    Keywords : Content marketing; value co-creation; customer engagement;

    Abstract : The age of traditional marketing is beginning to end and the digital revolution will continueits journey. Today, most companies meet their business customers for the first time in a digitalenvironment and decision-makers stay longer more frequently in the digital world beforeinitiating contact with a company. READ MORE

  3. 2. Usability Challenges for the Mobile Web : An Enterprise Perspective

    University essay from Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

    Author : Hanna Sieverthson; Malin Lund; [2017]
    Keywords : Mobile Usability; Usability Challenges; Mobile Web; Enterprise Perspective;

    Abstract : In today's society, a large part of Sweden's population owns a smartphone. Since the release ofthe iPhone in 2007, the phenomena of using smartphones to shop has increased every yearand is now larger than ever. READ MORE