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  1. 1. Enhancing the distribution of Swedish tourism services on international markets : Possible export-ready criteria requisitioned by European tour operators

    University essay from Företagsekonomi

    Author : Hans-Peter Gahleitner; [2011]
    Keywords : Internationalization; export-ready; tour operators; Swedish tourism services;

    Abstract : This paper identifies subjects which are relevant for Swedish suppliers of tourism services beforeapproaching foreign markets. Most suppliers are micro, small or medium sized companies anduse intermediaries, such as tour operators, for internationalization. READ MORE