Essays about: "Heavy and Light Industry"

Showing result 21 - 25 of 25 essays containing the words Heavy and Light Industry.

  1. 21. Managing Brand Equity in an Integrated Marketing Communication Strategy : - A Case Study in the FMCG industry of the effectiveness and synergies of digital marketing channels.

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Paola Rashid; [2014]
    Keywords : Digital marketing communication; Digital Touchpoints; Touchpoints; Integrated Marketing Communication; Awareness; Associations; Sales; FMCG;

    Abstract : Purpose: The purpose of this thesis is to add empirical findings of IMC strategies utilizing digital- and traditional marketing communication channels to build and maintain brand equity in the FMCG industry. More specifically awareness, associations/image and sales that are said to be critically affected by communication are the focus of the study. READ MORE

  3. 22. Effect of tungsten carbides properties of overlay welded WC/NiSiB composite coatings

    University essay from KTH/Industriell produktion

    Author : Richard Seger; [2014]
    Keywords : ;

    Abstract : To get a long life of a product which is subjected to heavy mechanical wear, materials with particularly good properties such as high hardness and the ability to resist high temperature is required. Tungsten carbide is a material which has these properties, but to manufacture large products for mining industry or agriculture entirely of this material is neither practical nor quite beneficial when the disadvantages of the materials such as brittleness, high weight and high price will have a major affect. READ MORE

  4. 23. Gaining Competitiveness Trough Understanding Critical Factors Affecting the Production System : A Case study in cooperation with GKN Driveline Köping AB

    University essay from Akademin för innovation, design och teknik

    Author : Jan-Peter Rosén; Kari Haukirauma; [2013]
    Keywords : production systems; production development; batch; one-piece flow; single piece flow; flow; lean; production; continuous flow; just-in-time; decision support; produktionssystem; produktionsutveckling; batch; enstycksflöde; flöde; lean; production; kontinuerligt flöde; just-in-time; beslutsunderlag;

    Abstract : Globalization and the increasing time to market have led to ever-higher requirements on the production systems. More than often the short-term thinking and the chase for profit lead to cheap quick fixes. READ MORE

  5. 24. The Rapid Development of Chinese Heavy Truck Industry : Adapted Porter’s Diamond Model Study

    University essay from Företagsekonomiska institutionen

    Author : Xiaonan Liu; Lei Cao; [2012]
    Keywords : Chinese heavy truck industry; Adapted Porter’s diamond model; Government; Policy;

    Abstract : Chinese heavy truck industry has witnessed an unprecedentedprosper since 2009, and it has been attracting an increasing number of westernheavy truck companies to conduct business activities. However, differentindustry environment has brought different situation including the government’spolicies and consumers’ buying habits for local companies and foreign competitors. READ MORE

  6. 25. Oil Well Monitoring by Ultra-wideband Ground Penetrating Synthetic Aperture Radar

    University essay from Blekinge Tekniska Högskola/Sektionen för ingenjörsvetenskap

    Author : Daniel Oloumi; [2012]
    Keywords : Ground penetrating radar; Synthetic aperture radar; Ultra-wide-band radar; Ultra-wide-band horn antenna ;

    Abstract : Radar has been used for remote sensing and surveillance for decades. Nowadays radar remote sensing and radar surveillance is used for many different things in the modern society. Radar can sense objects or environments from very long distance. Electromagnetic radar waves can work where and when light cannot. READ MORE