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1. 1. Does bonus affect Customer loyalty? Does bonus payments within the Swedish banks affects customer loyalty

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Heidrun Thorsteinsdottir; [2013]
   Keywords : customer loyalty; performance-related pay; loyalty; bank; service sector; bonus; service loyalty; Social Sciences;

   Abstract : Customers are of the opinion that they are against performance related bonus payments. They do however not spend their time or effort familiarize themselves with the subject and therefore the majority of them do not know if their customer bank pays out bonuses or not. READ MORE