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Found 2 essays matching the above criteria.

1. 1. Google Ads: Understanding millennials' search behavior on mobile devices

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Jennifer Claesson; Henrik Gedda; [2018]
   Keywords : Marketing Communication; Search Engine Marketing; Sponsored Search Results; Organic Search Results; Attitudes;

   Abstract : Purpose: The purpose of this study is to understand millennials search behavior on mobile devices. Research Questions: How do millennials value organic and sponsored search results on mobile devices? What are the Web advertising variables that affect millennials attitudes towards sponsored search ads on mobile devices? Methodology: Data was collected from 103 Swedish millennials through an experiment and survey. READ MORE

3. 2. Do emotions matter? A quantitative research in Employer branding.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Nicklas Nordmark; Henrik Gedda; [2017]
   Keywords : ;

   Abstract : Employer branding is a key concept when managing human resources. Such management distinguishes the possibility to increase attractiveness with the use of employer brand associations when being an employer of choice. READ MORE