Essays about: "Henrik Klouman"

Found 2 essays containing the words Henrik Klouman.

  1. 1. Branding in the lower level sport club setting : The case of Swedish division 1 ice hockey teams

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Henrik Klouman; Djavid Beljulji; [2012]
    Keywords : Brands; brand equity; branding in sports; brand management;

    Abstract : BackgroundKeller (2009) states that brand equity and the crucial intangiblevalue a brand brings to organizations is perhaps one of the most important marketing topics discussed in recent years. As the competitive market and branding environment for companies are fierce, the sport industry has gradually become more competitive and professional in many aspects of their operations as well. READ MORE

  2. 2. Empowerment : A case study in a Swedish hotel setting

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Richard Berlin; Henrik Klouman; Ingrid Nyberg; [2011]
    Keywords : Empowerment; enabling; training; rewards;

    Abstract : .... READ MORE