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Showing result 1 - 5 of 12 essays matching the above criteria.
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1. Holistic view of brand equity and sustainability activities : A qualitative study in the transport sector
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleAbstract : Purpose - The purpose of the study is to explore how sustainability activities are perceived as a part of a company’s brand equity and brand reputation in a B2B context within the transport sector. This is studied from the perspectives of the supplier as well as of its customers. READ MORE
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2. Ordering and inventory control at ARPS
University essay from Lunds universitet/Teknisk logistik; Lunds universitet/Institutionen för teknisk ekonomi och logistikAbstract : Abstract Title Ordering and inventory control of raw materials at AR Packaging Systems Authors Hedda Trönnberg and Hedvig Orvenholt Supervisors Ph.D. Jan Olhager, Lund University, Faculty of Engineering, Department of Industrial Management and Logistics Max Ivarsson, Supply Chain Specialist, AR Packaging Systems AB Examiner Ph.D. READ MORE
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3. From Product to Service : Developing and testing a retail PSS utilising direct to garment printing tocustomise fashion garments
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : Background - Consumer individualisation is a growing challenge in the fashion industry, yet it is also an area of great potential as well as a way to dampen over-consumption. The potential lays in how fashion brands can find ways to steer consumption towards a circular economy and utilise their platform to create meaningful connections with its consumers. READ MORE
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4. Return Policy Signaling: An Explorative Study of Swedish E-tailers’
University essay from Lunds universitet/Institutionen för tjänstevetenskapAbstract : Purpose: Return policies are an important component for consumers when making a decision to transact with an E-tailer, as such it is equally important for E-tailers’ that the returns policy aids in this decision by reducing information asymmetry. While lenient return policies have the ability to influence the customer positively, they are also subject to opportunistic behavior from consumers, as such E-tailer’s face considerable uncertainty about how to set returns policies. READ MORE
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5. The effects of CSR initiatives and CSR communication on customers’ responses and satisfaction : a quantitative study examining Systembolaget’s CSR
University essay from Umeå universitet/FöretagsekonomiAbstract : Corporate social responsibility (CSR) has lately grown to be a well-researched area and most companies engage in social responsibilities to some extent. It has been shown that companies’ CSR and CSR communication affects consumer responses. READ MORE
