Essays about: "Brand identity"

Showing result 1 - 5 of 360 essays containing the words Brand identity.

  1. 1. The Karma case: Brand identity and business opportunities

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : James Brattström; Hugo Röken; Flavien Nulli; [2022]
    Keywords : Karma case; Food waste; Brand Identity; Brand position; Business opportunity; Business and Economics;

    Abstract : .... READ MORE

  2. 2. How to build a brand : Evoking the right emotions in audience perception

    University essay from Umeå universitet/Institutionen för tillämpad fysik och elektronik

    Author : Niklas Eriksson; [2022]
    Keywords : ;

    Abstract : In order to be competitive in the marketplace, all company’s need to have a well-established and thought-out brand. It is difficult to create a brand that conveys the right feeling and establishes a connection with its target group. The process consists of many steps and subjective opinions are difficult to measure. READ MORE

  3. 3. Absolut Pressure: The Challenge of Mixing Relevance, Performance and Sustainability One Shot at Time

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Thiago Costa; Alaa Eldin Helal; Hany Wulandari; [2022]
    Keywords : Brand Management; Iconic Brands; Absolut; Sustainability; Corporate Brand Identity; Identity Matrix; Relevance; Business and Economics;

    Abstract : .... READ MORE

  4. 4. Improving the Ericsson Design System : A comparison of best practices in industry software and web development design systems

    University essay from KTH/Lärande

    Author : Niclas Lund; Felix Wahlgren; [2022]
    Keywords : Design system; design principle; software development; Designsystem; designprincip; mjukvaruutveckling;

    Abstract : As part of a push for renewal by radio and communications-based company Ericsson, the company launched a new brand identity called Brand 2.0 and began to construct the Ericsson Design System (EDS), a toolbox of digital design and development resources. READ MORE

  5. 5. Zooming in on the future

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Iris Einarsdóttir; Sandra Marín Gunnarsdóttir; Filippa Kjellberg; [2022]
    Keywords : Covid-19; Zoom; Digital Communication; Technology and Brand Identity; Business and Economics;

    Abstract : It is March 2020 and the world is just getting familiar with the words Coronavirus, pandemic, social distancing and quarantine. Another word and activity the world is getting familiar with is “Zooming”, or more formally known as having a Zoom meeting, which is becoming a part of millions of people's daily lives. READ MORE