Advanced search

Showing result 1 - 5 of 48 essays matching the above criteria.

  1. 1. Accessible UX in digital 3D application solutions on the example of the planning experience by IKEA : An empirical mixed-method approach beyond accessibility

    University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

    Author : Hoang Dung Nguyen; [2023]
    Keywords : Accessibility; Usability; User Experience Design; 3D; WCAG 2.1; Planning Tool; E-Commerce Website; Empirical Mixed-Method Study;

    Abstract : The research investigates the feasibility of applying 2D accessibility guidelines to enhance a 3D digital planning tool's accessibility for individuals with visual impairments. Three primary research questions guide this study. It incorporated a mixed-method data collection approach to comprehensively investigate these questions. READ MORE

  3. 2. IKEA’s Social Innovation Strategy at H22 : Understanding the Narrative of Social Innovation in Cities Through Living Laboratories and Communicating CSR

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Magdalena Dimitrova; [2022]
    Keywords : sustainable development; corporate social responsibility; development communication; public-private partnership; storytelling;

    Abstract : To increase the understanding of the role of CSR in global development practice, this study examined ‘The Oracle’ podcast series, one of IKEA’s projects at H22, Helsingborg’s open innovation platform and city expo. The current transformations in our communities are met with traditional CSR approaches which are being exchanged for innovative models that encourage participation, consultation and engagement. READ MORE

  4. 3. Internationalization Challenges for Retail Firms in Emerging Asian Markets : A case study of IKEA

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Asif Khan; Ahmed Ali Shafiq; [2021]
    Keywords : Internationalization process; Internationalization theories; Uppsala model; Transaction cost theory; Network model; Eclectic model; Retail firms; emerging Asian markets; China; India; Challenges; Culture; Competition; Infrastructure; Technology; Psychic distance; Network relationship; IKEA.;

    Abstract : There has been prior research on the internationalization process of retail firms. However, most of the research has investigated the developed countries' markets. There has been little research on the internationalization process of retail firms, especially in the emerging Asian markets. READ MORE

  5. 4. Barriers to Intercultural Communication : -A Case Study on IKEA Japan

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Ida Seeger; Simon Gustafsson; [2021]
    Keywords : Intercultural communication; barriers; culture; high anxiety; language; nonverbal communication; stereotyping; ethnocentrism;

    Abstract : This study focuses on exploring barriers to intercultural communication among managers atIKEA Japan. It investigates what challenges MNC subsidiary managers experience whilecommunicating and interacting with people from different cultures. READ MORE

  6. 5. An Exploratory Study of Sourcing Options for Alternative Materials to Leather - A Case Study at IKEA of Sweden

    University essay from Lunds universitet/Teknisk logistik

    Author : Akashdeep Maheshwari; David Marriaga Diaz; [2021]
    Keywords : Sustainability; Corporate Sustainability; Leather; Coated fabrics; Leather alternatives; Circular supply chain; Sustainable supply chain management; Purchasing strategic management; Supplier selection; LCA.; Technology and Engineering;

    Abstract : Abstract Title: An exploratory study of sourcing options for alternative materials to leather. Authors: Akashdeep Maheshwari and David Marriaga Diaz – Master Students in Logistics & Supply Chain Management. Division of Engineering Logistics. Lunds Tekniska Högskola (LTH), Lund University. READ MORE