Essays about: "Ida Jalakas Kihl"

Found 1 essay containing the words Ida Jalakas Kihl.

  1. 1. Know it all in the blink of an eye : How to communicate sustainable fashion to generation Z

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Ida Jalakas Kihl; Jonna Vähänen; [2018]
    Keywords : Fashion marketing; sustainability; generation Z; communication; sustainability marketing;

    Abstract : The fact that the textile industry is concerned with environmental, social, and economic issues has been acknowledged worldwide, both by companies and their different stakeholders. As a result, more and more fashion brands have shown different types of sustainability initiatives, for example by offering sustainable fashion products. READ MORE