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Found 2 essays matching the above criteria.

1. 1. The Co-Creation of Value : -An empirical study of value creation in physical bookstores

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Alexandra Nilsson; Ida Lehtinen; Eleonore Rosenqvist; [2014]
   Keywords : Interaction; Co-creation; Interaction facilitators; Exchange-enablers; Perceived value.;

   Abstract : Purpose: The aim of the research is to investigate what successful booksellers provide in store that increase interaction and thereby enhance perceived value for the customers. Approach: The study is based on a combination of using both quantitative and qualitative data, collected through questionnaire and through face-to-face interviews. READ MORE

3. 2. TECHNOLOGY BASED SELF-SERVICE OPTION INCREASING SERVICE QUALITY : A STUDY OF FAST CASHIERS IN A GROCERY STORE

   University essay from Företagsekonomiska institutionen

   Author : Ida Lehtinen; Daisy Poblete; [2010]
   Keywords : ;

   Abstract : .... READ MORE