Essays about: "Identity groups"

Showing result 16 - 20 of 417 essays containing the words Identity groups.

  1. 16. Creation of identity value in video advertising: Performing identity myths of stigmatized groups of society

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Antonia Pumarino; [2023]
    Keywords : Identity value; identity myth; personification; discourse advertising; social tensions; cultural branding; critical discourse analysis; Social Sciences;

    Abstract : Brands have changed their approach to advertising, instead of offering products, nowadays they offer ways of living and seeing the world. To do so, they own a symbolic language which is embodied in advertising discourse. Brands aim to create more profound relationships with consumers and to concretise it, they have a variety of strategies at hand. READ MORE

  3. 17. Is Stand-up Comedy a Potential Tool for Social Change? : An Analysis of Stand-up Comedian Dave Chappelle

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Aryan Karim; [2023]
    Keywords : stand-up; comedy; empowerment; awareness; humor; Chappelle; comedy; intersectionality; representation; social change;

    Abstract : This degree project aims to research if stand-up comedy has the potential to be a tool for social change, in terms of awareness-building and empowerment. It also researches if a specific comedian can be a voice and representation for multiple social movements. READ MORE

  4. 18. Beethoven Under the Sun : A Case Study into Religious Minority Groups in Amman, Jordan

    University essay from Uppsala universitet/Teologiska institutionen

    Author : Anton Sharbin; [2023]
    Keywords : Case study; Social Learning Theory; Familial Systems Theory; Arab Middle East; Jordan; Religion; Social Identity; Belief Systems.;

    Abstract : This study aims to close the gap in the literature on religious minority groups in the Arab Middle East by examining how religion has shaped belief systems and social identities in religious minorities in Jordan. Additionally, the study also examines the role of familial structures and their sphere of influence in society. READ MORE

  5. 19. Best of both worlds? : Exploring how the employees perceive the hybrid solution in connection to group dynamics, motivation, and well-being

    University essay from Umeå universitet/Företagsekonomi

    Author : Anna Jonsson; Ellen Öman; [2023]
    Keywords : Motivation; Working from home; Remote work; Employee retention; Social Identity theory Group dynamics;

    Abstract : The coronavirus was declared a health emergency in 2020, which led to many employers let their employees work from home to decrease the virus. After the restrictions regarding working from home were removed, some people continued to work from home for a few days a week and spent the other days at the office, which is today called the hybrid solution. READ MORE

  6. 20. Reluctant Europeans : A Study of Brexit and Its Origin in the Classical Liberal Tradition

    University essay from Linnéuniversitetet/Institutionen för statsvetenskap (ST)

    Author : Harry White; [2023]
    Keywords : Brexit; liberalism; English; French; Rationalism; Empiricism; legitimacy; Europe; leave; remain.;

    Abstract : Brexit, a highly contested issue, sparked discussion on the future of not only the United Kingdom but also the European Union and its role as a political actor. The attempts to explain the phenomena have been plentiful, and within the discipline of political science, the discussion largely focuses on the political preferences of different identity groups. READ MORE