Essays about: "Igor Mróz"

Found 1 essay containing the words Igor Mróz.

  1. 1. Experiences in E-servicescapes : A multiple case study on brand experiences in online environments and its relation to brand equity

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Igor Mróz; Enok Enocson; [2022]
    Keywords : Brand experience; online brand experience; brand equity; e-servicescape;

    Abstract : With a fast-evolving digital society that offers individuals the option to shop from anywhere in the world, in a matter of seconds, competition amongst brands has never been tougher. It is therefore of greater importance for brands to distinguish themselves from competitors. READ MORE