Essays about: "Igor Mróz"
Found 1 essay containing the words Igor Mróz.
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1. Experiences in E-servicescapes : A multiple case study on brand experiences in online environments and its relation to brand equity
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : With a fast-evolving digital society that offers individuals the option to shop from anywhere in the world, in a matter of seconds, competition amongst brands has never been tougher. It is therefore of greater importance for brands to distinguish themselves from competitors. READ MORE
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