Essays about: "Strategic Communications"

Showing result 1 - 5 of 51 essays containing the words Strategic Communications.

1. 1. Implementing CSR in Fashion Companies: Increasing Green Trust During the Transformation Process Towards Sustainable Development : An Exploratory Analysis on the Influencing Factors of Green Trust in the Fashion Sector

   University essay from Malmö universitet/Institutionen för Urbana Studier (US)

   Author : Janika Förnges; Britta Sieling; [2023]
   Keywords : transformation process towards sustainable development; sustainable development in the fashion industry; green trust on the consumer side; strategic CSR; organizational change;

   Abstract : Purpose – The purpose of this paper is to gain insights into consumer behavior to provide managerial implications on what fashion companies need to do to increase green trust during the transformation process towards sustainable development in order to increase green purchase intention. Two sub-research questions are raised to answer the main research question all- encompassing in the end. READ MORE

3. 2. Don't say the "S"word. The Impact of Buzzwords on Brand Trust.

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lina Radilovic; August Strom; Salomé Morel Cavailhes; [2023]
   Keywords : Buzzword; sustainability; linguistics; brand image; brand trust; relationship management; brand loyalty.; Business and Economics;

   Abstract : Purpose: To investigate the impact of buzzwords on consumers' perceptions of marketing messages and their impact on brand trust. Design/methodology/approach: This paper adopts a qualitative and quantitative research method. READ MORE

4. 3. Changing everyday waste sorting practices : a qualitative study of the relation between organisational strategic communication and everyday waste sorting practices in Sweden

   University essay from SLU/Dept. of Urban and Rural Development

   Author : Emilia Hultman; [2023]
   Keywords : Strategic communication; social practice theory; environmental communication; waste sorting practices; municipal waste management; social change;

   Abstract : All EU member states are supposed to meet the EU goals for material recycling of consumer packaging waste. Despite having established systems for collection of packaging waste and recycling processes, Sweden has not been able to reach these goals. READ MORE

5. 4. Taking Corporate Communications and Marketing Strategies to the Next LevelThrough LinkedIn : A Case Study on a Company’s Brand’s LinkedIn

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Araitz Claramunt Oregi; [2023]
   Keywords : LinkedIn; Social Media Affordances; Social Media Marketing; Corporate Identity; Corporate Brand Identity; Brand Identity; Brand Image; Brand Position; B2B;

   Abstract : This thesis explores how organisations communicate and perform marketing nowadays, with social media platforms at the core of their strategic plan. Due to its high relevancy in B2B, the research is focused on LinkedIn and the effect of its affordances which will help dig deeper into the possibilities of using this particular social media platform as a means to define, build and shape company image and brand identity. READ MORE

6. 5. Allegro For the Fifth Generation of Wireless Communications : An In-Depth Investigation of Indoor 5G Infrastructure for Commercial and Industrial Properties

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Raman Salih; [2023]
   Keywords : Indoor 5G Deployment; Cost-Sharing Models; Stakeholder Collaboration; Economic Viability; Technical Challenges; Inomhus 5G-implementation; kostnadsdelningsstrategier; intressentinteraktion; ekonomisk genomförbarhet; tekniska lösningar;

   Abstract : The complexities associated with the deployment of indoor 5G infrastructure in commercial and industrial buildings are explored, with the aim of identifying the most practical and cost-effective strategies. The research delves into technical, economic, and stakeholder aspects of indoor 5G implementation within the Swedish context. READ MORE