Essays about: "Impact of WOM"
Showing result 6 - 10 of 21 essays containing the words Impact of WOM.
-
6. The influence of guerrilla marketing on consumers’ purchasing behavior
University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknikAbstract : Date: 2021/01/21 Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Amara Aldebe, Ismael El Rharbaoui. Zeinab Al Fattal Title: The influence of guerrilla marketing on purchasing behavior Tutor: Leanne Johnstone Keywords: guerrilla marketing, consumers’ behavior, purchasing behavior, marketing communication, brand image, WoM Researchquestion: How does guerrilla marketing influence consumers purchasing behavior? Purpose: To examine the effect of guerrilla marketing on purchasing behavior Method: Qualitative research technique Conclusion: The impact of guerrilla marketing on purchasing behavior mainly dependson the brand image and how innovative the guerrilla campaign is . READ MORE
-
7. Significance of eWOM in the road of customer journey : Acceptance Of Ewom Towards Cross-Cultural Boundaries.
University essay from Umeå universitet/FöretagsekonomiAbstract : The digital era began a few years ago and day by day the dominance of the digital era is easily captivating all aspects of life. The business world is not out of that and for that reason, eWOM has born as a completely customer dominant platform. READ MORE
-
8. The Impact of Negative ewom on Brand Loyalty : A qualitative study in the context of social media
University essay from Umeå universitet/FöretagsekonomiAbstract : Social media is a modern commodity, almost half of the world's population are connected to it in some capacity. As a result of the accessibility and the reach social media have, many brands have also established their presence there. READ MORE
-
9. Impact of Social media on buying behavior of consumers in Digital Bangladesh : A qualitative study on online purchase intentions in Bangladesh context
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Introduction: In today's business environment in Bangladesh, social media has become an integral component of the marketing process. Social networking services are increasingly being used in various businesses throughout the world. READ MORE
-
10. Can I trust you? : A study on cues affecting source credibility of eWOM reviews
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background The transition to digital means has made WOM changed into eWOM. Source Credibility in eWOM reviews has proved to be of high importance when evaluating the reviewer’s credibility. The increased information and accessibility online have caused concerns on Source Credibility. READ MORE