Essays about: "Maria Mårtensson"

Found 2 essays containing the words Maria Mårtensson.

  1. 1. Can I trust you? : A study on cues affecting source credibility of eWOM reviews

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Maria Mårtensson; Jetesa Dana; Zahra Shirazi; [2020]
    Keywords : ;

    Abstract : Background The transition to digital means has made WOM changed into eWOM. Source Credibility in eWOM reviews has proved to be of high importance when evaluating the reviewer’s credibility. The increased information and accessibility online have caused concerns on Source Credibility. READ MORE

  3. 2. Pigouvian consumption taxes on beef in Sweden : a step towards climate mitigation

    University essay from SLU/Dept. of Economics

    Author : Maria Mårtensson; [2014]
    Keywords : beef consumption; elasticities; GHG abatement; Pigouvian taxes;

    Abstract : As the anthropogenic share of emissions from agricultural (GHG) emissions exceeds those of the transport sector, there is a profound need to start mitigating the climate impact from the agricultural sector. Eighty percent of emissions from Swedish livestock production emanate from beef production. READ MORE