Essays about: "Impulsive buying behavior"
Showing result 6 - 10 of 14 essays containing the words Impulsive buying behavior.
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6. Impulse Purchase: Factors Antecedents and Post-purchase Satisfaction. : A Qualitative Study of Generation X and Generation Y.
University essay from Umeå universitet/FöretagsekonomiAbstract : The study of impulsive purchase is a facet of consumer behavior that has intrigued the interest of academics for decades. The research primarily focuses on the variables that influence this behavior, indicating the impact of various antecedents. READ MORE
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7. Impulsive buying behavior during the COVID-19 pandemic
University essay from Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turismAbstract : .... READ MORE
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8. The influence of celebrity endorsement through social media on impulsive buying in Sweden
University essay from Högskolan i Gävle/FöretagsekonomiAbstract : Aim The authors seek to explore the impact of celebrity endorsement through social media on consumer behavior, specifically on impulsive buying. Methodology The quantitative research approach was adopted, and a questionnaire was administered to university students in 3 cities (Gavle, Uppsala, and Stockholm). READ MORE
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9. Your order has been shipped : A quantitative study of impulsive buyingbehavior online among Generation X and Y
University essay from Högskolan i Jönköping/Internationella HandelshögskolanAbstract : Background: Internet and smartphones enable people to purchase online independent of time and place, and this have resulted in that impulsive purchases on the internet have increased. Different generations have been described to be more or less susceptible to impulse buying. READ MORE
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10. To Gift or not to Gift? : Reciprocity at a Durable Goods Retailer
University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakultetenAbstract : Due to intense competition, retail stores are today forced to come up with exciting new sales promotional ideas to remain a relevant choice for customers. Gift giving is a sales promotional tool which has previously demonstrated to increase customer satisfaction and spending - an ideal situation for any retailer. READ MORE