Essays about: "In-Store Marketing"

Showing result 21 - 25 of 54 essays containing the words In-Store Marketing.

  1. 21. Branding Snowboarding Lifestyle : A case study of Burton Snowboards’ brand narrative of gender equity

    University essay from Stockholms universitet/Institutionen för mediestudier

    Author : Laura Muukka; [2018]
    Keywords : Burton Snowboards; lifestyle; fashion; gender equity; branding;

    Abstract : The purpose of this thesis was to find out how snowboarding lifestyle and gender equity are visible in Burton Snowboards’ branding on their Instagram accounts as well as in their retail stores. Thus, the research questions were “How is (snowboarding) lifestyle and gender equity visible in Burton Snowboards’ branding on their Instagram accounts and in their retail stores?” and also, “How does branding differ in the two accounts and in the four stores?” The theory part of this thesis looks into consumer theories, such as branding and marketing communication. READ MORE

  3. 22. Reconfiguring sustainable grocery retailing - a study on consumers’ resonance to sustainable retail approach

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Sydney Sze Kei Leong; [2018]
    Keywords : Social Sciences;

    Abstract : To-date, sustainable consumption in grocery is gaining awareness. In response, different sustainable retailing approaches emerge. They entail different scale of changes to consumers’ current shopping practices, as well as varying visions of a sustainable living. READ MORE

  4. 23. Exploring Designs for Enhancing the In-store Customer Experience through Digital Product Information in Fashion Retail

    University essay from KTH/Medieteknik och interaktionsdesign, MID

    Author : Martina Jonsson; [2018]
    Keywords : In-store experience; digitalization; e-commerce; explorative design; product information; fashion retail; augmented reality; interaction design; interaction technology.;

    Abstract : The ongoing consumer transition from offline to online shopping in the fashion retail industry requires retailers to take action. Not only do consumers shop more online, they also go online for research of retail products. Forecasts tell that bringing the online experience to offline stores might bridge the gap between the two channels. READ MORE

  5. 24. No, I'm not shopping for my girlfriend! : A Millennial perspective on gender in fashion retail

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Paula Koski; [2017]
    Keywords : Fashion retail; cross-dressing; womenswear; menswear; go-along; servicescape;

    Abstract : The idea of this thesis is to achieve deeper understanding of how gender is materialised in the retail environments of brands challenging the traditional division between male and female especially in their marketing and style direction. Furthermore, the research aims to give deeper understanding on how the gendered shop environments are understood by a sample of Millennial consumers and how the consumers reflect on gender in these settings. READ MORE

  6. 25. Assessing the business opportunity for royalty-free music in public spaces targeting SMEs

    University essay from Lunds universitet/Produktionsekonomi

    Author : Pontus Akervall; Richard Laurens; [2017]
    Keywords : In-store music; Royalty-free music; Software-as-a-Service SaaS ; Small and medium-sized enterprises SMEs ; Market assessment; Value offering; Go-to-market strategy; Technology and Engineering;

    Abstract : The digitalization of the music industry has meant a drastic increase of public accessibility of recorded music, which has transformed the way in which music is being consumed. From initially being restricted by the physical disposition of CDs and vinyl, the prospect of digital downloading and music streaming has rapidly transformed the music landscape as the world knows it. READ MORE