Essays about: "In-Store Marketing"

Showing result 6 - 10 of 54 essays containing the words In-Store Marketing.

1. 6. Sensory marketing in the world of social media : A qualitative study to examine if companies can attract girls in generation Z by using sensory marketing on their social media platforms

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Sanna Jurén; Isabelle Kallenberg; [2022]
   Keywords : Influencer; Social media; Customer experience; Sensory marketing; Beauty products; Digital; Generation Z;

   Abstract : The beauty industry has been around for centuries and keeps growing and developing daily. The industry has not been slowing down during the spread of the virus covid-19 but has had a fast platform change. Most brands today are available online and promoted by influencers on social media platforms. READ MORE

3. 7. Becoming Vegan : Consumers’ perceived barriers when transitioning to a vegan diet

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Johanna Burenius; Louise Lien; [2021]
   Keywords : consumer behaviour; food consumption; vegan diet; changing consumption behaviour; The Multidisciplinary Model of the main factors affecting consumer behaviour in the food domain; Cognitive Dissonance Theory;

   Abstract : This qualitative study aims to identify challenges experienced amongst consumers in Stockholm when transitioning to a vegan diet. Five consumers between the ages of 24-27 have during a period of one month assumed the task of transitioning to a vegan diet. READ MORE

4. 8. Choice editing for sustainable development : consumer attitudes toward food retailers limiting food choices

   University essay from SLU/Department of Molecular Sciences

   Author : Andrea Biro; Emma Svensson; [2021]
   Keywords : choice restrictions; environment; food retailer strategies; freedom of choice; health; paternalism; perceptions;

   Abstract : Society is facing significant challenges in transforming to a sustainable food system where healthy food is provided, while reducing the negative environmental impact. Yet, it is debatable whose responsibility it is to provide healthy, environmentally friendly food from sustainable food systems. READ MORE

5. 9. The Effect of Hotspots - Exploring Different Forms of Special Displays to Be Used by Brands in the Cosmetics Industry

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Matilda Hedelin; Julia Granqvist; [2021]
   Keywords : Cosmetics; Display; Special Display; Shopper Marketing; In-Store Marketing;

   Abstract : A current issue within retail is how to attract customers to brick and mortar stores, and how to keep their attention in today's competitive landscape with an increasing share of e-commerce. Further, retail brands at non-owned retailers have little to no control over the interaction with the consumer and lack tools with underlying research for how they should design their store displays. READ MORE

6. 10. Digital Customer Experience Matters

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Victoria Gerster; Pirro Melonashi; Quynh Chi Nguyen; [2021]
   Keywords : customer experience; jewelry; retail; digitization; experiential marketing; virtual experiential marketing; e-commerce; Business and Economics;

   Abstract : In today's world, it is essential to understand how customer in-store experiences can be successfully transferred to online environments for international jewelry retailers to master their digital transformation. Further, there is an apparent lack of extensive research about the jewelry retailing industry and its customers in academia despite its prominence in the business world. READ MORE