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Showing result 1 - 5 of 129 essays matching the above criteria.

1. 1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Moa Lind; Malin Morup; [2024-02-12]
   Keywords : Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

   Abstract : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. READ MORE

3. 2. Venture after venture: cultivating serial entrepreneurial drive

   University essay from Göteborgs universitet/Graduate School

   Author : Daria Monshi; Anett Szabó; [2023-07-20]
   Keywords : serial entrepreneurs; serial entrepreneurial drivers; serial entrepreneurial motivation; serial entrepreneurial behavior; serial founder drivers; serial founder motivation; serial founder behavior;

   Abstract : Given the significant economic impact of new businesses, serial entrepreneurs are a force to be reckoned with, creating numerous enterprises in succession and continually implementing new ideas that boost economic prosperity. Yet, it is unclear what drives them individually. READ MORE

4. 3. The complexity of cancel culture: : Unveiling the personal and social drivers that influences the decision to cancel

   University essay from Umeå universitet/Företagsekonomi

   Author : Najda Gvozden; Lovisa Zetterlind; [2023]
   Keywords : cancel culture; social media; canceled influencers; influencer marketing; social norms; moral transgression; social justice; social identity theory; theory of planned behavior;

   Abstract : The rise of social media has emerged the social phenomena called cancel culture, where individuals hold influencers and endorsed brands accountable for perceived immoral actions. Cancel culture originates from a desire for social justice, where the consequences of those cancelled could be temporary and long-lasting reputational damage. READ MORE

5. 4. Anatomy of corruption in humanitarian assistance: a retrospective analysis of emergency response operations of the Liberia Red Cross Society (LRCS) to the Ebola Virus Disease (EVD) outbreak in Liberia (2014 – 2016)

   University essay from Uppsala universitet/Teologiska institutionen

   Author : Elisha Lawodo Bloe; [2023]
   Keywords : emergency response and recovery; humanitarian assistance; corruption; Ebola virus disease;

   Abstract : This study critically explores the pervasive issue of corruption in humanitarian assistance, focusing on the Liberia Red Cross Society (LRCS) during the Ebola outbreak in Liberia from 2014-2016. For a country grappling with broken infrastructure and fragile healthcare systems due to a 14-year-long civil war, the Ebola crisis in Liberia was an unprecedented disaster as evidenced by 10,672 recorded cases and 4,808 reported fatalities between 2014 and 2016. READ MORE

6. 5. Hard to reach energy consumers in Sweden

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Sanna Lundin; [2023]
   Keywords : Energy consumers; hard to reach energy consumers; HTR; policies; behavior; FCM; Energikonsumenter; HTR; politiska åtgärder; FCM; beteende;

   Abstract : The transition towards a sustainable and low-carbon future requires significant changes in energy behaviour among energy consumers. However, the question remains about how, by whom, and what changes are necessary to achieve this transition. READ MORE