Essays about: "Innovation Radical innovation Fuzzy Front End R D and Marketing integration Large and mature companies"
Found 1 essay containing the words Innovation Radical innovation Fuzzy Front End R D and Marketing integration Large and mature companies.
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1. Increasing R&D and Marketing Integration in the Fuzzy Front End to Stimulate and Support Radical innovation
University essay from Lunds universitet/Företagsekonomiska institutionen; Lunds universitet/EkonomihögskolanAbstract : Large and mature companies often struggle with their capability of introducing radical innovations, as they can be in conflict with existing business model, processes and bureaucracy. A vital phase of the radical innovation process is the first phase, called the Fuzzy Front End. READ MORE
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