Essays about: "Internal Corporate Communication"

Showing result 1 - 5 of 84 essays containing the words Internal Corporate Communication.

  1. 1. It’s What’s Inside That Matters - How an MNC’s internal corporate communication can be designed to be effective and engaging

    University essay from Göteborgs universitet/Graduate School

    Author : Maja Karlsson; Isabelle Klingstedt; [2019-08-08]
    Keywords : Internal Corporate Communication; Communication Channels; Content; Effective Communication; Employee Engagement;

    Abstract : MSc in International Business and Trade.... READ MORE

  2. 2. Internal Marketing Communication : Alpha, a Machinery Business

    University essay from Karlstads universitet; Karlstads universitet

    Author : Hanna Sloberg; Sara Nilsson; [2019]
    Keywords : Internal Marketing Communication; Internal Marketing; Internal Communication; Internal Marketing Strategy; Internal Corporate Communication; Internal Customers; Employee Loyalty; Social Capital; Commitment; Trust; Associability; Finland; China; Sweden; Italy; The U.S.; Canada.;

    Abstract : The aim of this study is to investigate the effectiveness of the internal communication, as a dimension of internal marketing, in a global multicultural company. The study was based on a conceptual model that is a miscellany of theoretical concepts of how to create effective internal marketing communication for global organizations. READ MORE

  3. 3. Employee CSR engagement matters : A study about how to influence employees' CSR engagement

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Lydia Sundén; Beatrice Neiderstam; [2019]
    Keywords : Corporate social responsibility; CSR; employee engagement;

    Abstract : Companies that have a well-formulated Corporate Social Responsibility (CSR) practice is one step in the right direction of contributing to a prosperous society where future generations are not compromised. Although companies may have a CSR practice, it is not guaranteed that that the practice is effective. READ MORE

  4. 4. The Influence of Internal Corporate Communicationson Brand Pride: A case study

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Rosol Elaies; Amanda Schreck; [2019]
    Keywords : Internal corporate communications; corporate identity; corporate image; reputation; brand pride;

    Abstract : The purpose of this paper is to get a deeper understanding of brand pride as a phenomenon and acompany’s influence on employees’ brand pride through their internal corporate communicationsprocesses. In order to do this, both primary and secondary data were collected and analyzed using a qualitative case study approach. READ MORE

  5. 5. Corporate Sustainability as a Foresight Activity : Can Corporate Sustainability help companies survive in an increasingly competitive environment?

    University essay from Uppsala universitet/Industriell teknik

    Author : Mathilde Aboud; [2019]
    Keywords : corporate foresight; corporate sustainability;

    Abstract : In many corporations, sustainability has become an important activity to focuson, with the aim of preparing corporations for the future. Foresight, a newerfield, is increasingly becoming an important activity of corporations, with thepurpose of surviving long-term. READ MORE