Essays about: "International marketing Marketing mix"

Showing result 21 - 25 of 41 essays containing the words International marketing Marketing mix.

  1. 21. Standardizing or adapting the marketing mix across culture : a study case: Agatha

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Elise Meyer; Ingrid Bernier; [2010]
    Keywords : ;

    Abstract : Title: Standardizing or adapting the marketing mix across culture Authors: Ingrid Bernier and Elise Meyer Supervisor: Jean-Charles Languilaire Level: Bachelor Thesis in Business Administration, Marketing Key words: Culture, international marketing, marketing strategies, standardization and adaptation Purpose: Compare two strategies, standardization and adaptation, to show how companies manage cultural differences. Method: Our research method is a descriptive one. READ MORE

  3. 22. Mango in Sudan : marketing and export

    University essay from SLU/Dept. of Economics

    Author : Sanna Eltoum; [2009]
    Keywords : mango; marketing; marketing chain; 4 P apos; s; SWOT-analysis.;

    Abstract : Mango is one of the essential horticultural crops in Sudan. It has economic signifycance being cultivated almost around the year in different parts of the country. It has a regional and international demand due to its palatable and adored taste with great nutritive value. It has a great chance for new markets abroad. READ MORE

  4. 23. CAN Europe - Market Research of Sweden

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Ruusa Mustonen; Hanna-Riikka Jokiperä; [2009]
    Keywords : Market entry plan; marketing mix; international launch; market research; skills assessment; recruitment; blue-collar;

    Abstract : Abstract   Date: May 15, 2009 Course: Master thesis, EFO705 Authors: Hanna Jokiperä 800218-T108, [email protected] Ruusa Mustonen 830711-P263, [email protected]. READ MORE

  5. 24. The Influence of Marketing Mix on Swedish Consumers’ DecisionMaking-A Study of Haier Home Appliance Company

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Xiaochen Wang; Xiaoran Wang; [2009]
    Keywords : ;

    Abstract : The increase in international business and global corporations have changedtraditional way to do business, including marketing research and havestimulated the needs for international marketing research, which is to gatherdata about customers in international markets, and to monitor trends in thesemarkets, as well as to conduct research to help decision maker to choose theappropriate strategies. (David and George, 2001)The increase in the globalbusiness has highlighted the importance of the problems related tointernational research. READ MORE

  6. 25. "Foreign Market Exploitation with E-marketing Strategy of Thaiearthtone Company"

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Pharktanat Pattararittisak; Nicha Chienchiranai; [2009]
    Keywords : e-commerce; e-marketing; relationship marketing;

    Abstract : Abstract   Date:                              May 21, 2009   Program:                                 International Marketing   Course name:                  EFO705 Master Thesis   Title:                                         Foreign Market Exploitation with E-marketing Strategy of Thaiearthtone Company   Authors:                         Nicha Chienchiranai      851212-T107                                       Pharktanat Pattararittisak   820930-T251   Tutor:                                      Daniel Tolstoy   Problem:                        How can Thaiearthtone exploit opportunity in foreign market by using e-marketing strategy?   Purpose:                         To develop an appropriate e-marketing strategy to increase satisfaction of existing customers and simultaneously attraction of new customers.   Method:                           This research is based on qualitative research, using exploratory research method. READ MORE