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1. 1. Brand Attitudes Affected by YouTube Advertisements : A comparative analysis of Canada Vs Sweden

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Kenton Drew Sutcliffe; [2014]
   Keywords : YouTube; Advertisements; Brand Recognition; Buying Intentions; Brand Attitude; Interuptive Marketing; Generation Y;

   Abstract : This paper focuses on the brand attitudes of generations Y in the areas of Canada and Sweden on YouTube advertisements. The goal of the paper was to see if there is a difference between the attitudes of the two different locations and how these attitudes affect brand recognition and purchase intentions of the products or services being advertised. READ MORE