Essays about: "Isabel Rotkirch"

Found 1 essay containing the words Isabel Rotkirch.

1. 1. Green Millennials? : A Qualitative Study on the Impact of Green Marketing on European Female Millennials Purchase Behavior in the Fashion Industry

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Isabel Rotkirch; Larissa Lenk; [2021]
   Keywords : Green Marketing; Sustainability; Fashion Industry; Sustainable Fashion; Millennial; Purchase Behavior;

   Abstract : Background:  Distinguishing from competitors nowadays turns out to be more difficult as mass communication is a topical issue. Not only, but also in the fashion industry, sustainability is an upcoming topic, especially since this industry is deemed to be the second most polluting worldwide and strives for a change in consumerism. READ MORE