Essays about: "Jérémy Pirbay"
Found 1 essay containing the words Jérémy Pirbay.
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1. Communication tools in a musical event
University essay from Sektionen för ekonomi och teknik (SET)Abstract : A qualitative research was conducted to better understand the communication process connected with organizing musical festival for mass audience and the tools used to gain successful communication. Based on data collected by an interview with organizers and data found on the festival web site, theory about communication models of PR Smith and tools used in communication process, described by Kotler, were compared. READ MORE
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