Essays about: "the Sziget"

Found 1 essay containing the words the Sziget.

  1. 1. Communication tools in a musical event

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Tomasz Brzóska; Jérémy Pirbay; [2008]
    Keywords : communication model; communication tools; music festival; the Sziget;

    Abstract : A qualitative research was conducted to better understand the communication process connected with organizing musical festival for mass audience and the tools used to gain successful communication. Based on data collected by an interview with organizers and data found on the festival web site, theory about communication models of PR Smith and tools used in communication process, described by Kotler, were compared. READ MORE