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1. 1. City Branding: A research on the collaboration between two organisations and their branding process of Jönköping

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Ida Zedenius; Josefin Lindblom; Johanna Bertilsson; [2014]
   Keywords : City branding; partnership; Jönköping; Destination Jönköping; Jönköping City AB; Jönköpingsfesten; City image;

   Abstract : Background City branding is an emerging practice that is executed by an increasing number of cities all around the world. The concept is used to transform a location into a destination by applying different strategies. Jönköping is a growing city in terms of size, revenue and population. READ MORE